McLaren
McLaren needed brand campaigns, design systems and creative platforms to celebrate 30 years since winning Le Mans and their return to WEC. My role was headline copy and creative direction, plus strategic development across both the LM30 and World Endurance Championship creative.
For States of Endurance, we sent three McLarens across America, creating serialised video content along the way. We created an in-depth toolkit and structure to underline the video creation, which you can see here. Damn America looks nice.