McLaren
McLaren are back in business, proving their endurance creds and winning races. And they needed brand campaigns, design systems and creative platforms to celebrate 30 years since winning Le Man and their return to WEC.
For States of Endurance, we sent three McLarens across America, creating serialised video content along the way. We created an in-depth toolkit and structure to underline the video creation, which you can see here. Damn America looks nice.